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Our Team

Driven by ambition

Running an agency is often likened to running on a treadmill while spinning plates

...and occasionally the plates catch fire.

With so many moving parts it can be hard to know where the value drivers are, what to focus on and how to build value.

Real tangible value that is attractive to potential acquirers.

Because, when all is said and done, isn’t the biggest compliment any agency owner can receive is that of someone finding their agency attractive enough to desire to acquire it?
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Meet our team

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Jonathan Smith, Managing Partner

Jonathan has over twenty years of experience working at a number of Top 100 digital agencies in leadership positions, beginning back in the early days of the digital economy in 2000.

In 2007 he founded the digital platform agency Catch, specialising in UX Design and Technical Development. Jonathan bootstrapped it to become a UK Top 50 agency with 30+ staff before selling in a private equity backed deal, exiting in 2022.
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Simon Collard, Partner

Simon is a highly experienced Chief Financial Officer working across marketing services including Consultancy, Design, SEO, Social, Branding and Development Agencies.

Simon has worked at a senior level with independent SMEs as well as global networks. He played a lead role in the successful sale of Tullo Marshall Warren to Creston plc and subsequently as an advisor in a number of trade sales.
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Athos Louca, Advisor

Athos has been advising owner managed businesses for over twenty years, in that time he has advised on hundreds of transactions, on both buy and sell sides. His passion lies in working closely with clients to realise maximum value for business owners.

A Chartered Certified Accountant and Registered Auditor, he runs Loucas Accountants who provide accounting, tax and audit services to clients in the Digital Creative and Technology Sectors.
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James Bullock, Advisor

James' expertise is in corporate law, advising clients on corporate M&A; buy & sell-side, EOTs, management buy-outs and buy-ins, joint ventures and re-organisations.

He is ranked in the Chambers UK 2024 legal directory in Band 1 for Corporate M&A in the South of England. James is a Partner and Head of the Corporate & Commercial team at Brachers, sitting on the executive board.
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Jonathan, Simon and Athos have worked together for over a decade through Catch Digital, the digital agency Jonathan founded in 2007. Each playing an important role in the growth of the agency, and its eventual sale, working across commercial and operations, finance and accountancy. James diligently handled all the legal aspects of the sale process.
“I founded Draft Partners in 2023 after I’d had an overwhelming amount of agency owners interested in how I grew and exited my own digital agency.

With unique insight behind the curtain running my own digital agency for 15 years, I know exactly what worked and what didn’t through lived experience, both in the growth of value of my agency and the experience of selling in a private equity backed deal.

At Draft Partners we've assembled exceptionally talented partners who personally helped me on that journey, and we’re now able to offer this expertise to agency owners and leadership teams to help them realise value in their own businesses”
Jonathan Smith, Founder @ Draft Partners
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For a confidential introductory call to discuss how we can help you build and realise value, please get in touch
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