Purpose of this Policy
Draft Partners is committed to respecting and protecting the privacy of visitors to
www.draftpartners.co.uk (the “Site”.)
This policy explains when and why we collect personal information about visitors to our Site, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
By using our website, you are agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to
js@draftpartners.co.uk or in writing to Draft Partners, 86-90 Paul Street, London, UK EC2A 4NE
Who are we?
The Site and our Services are operated by Draft Partners Limited (“we”, “us” or “our”).
The data controller responsible for your personal information processed via the Site or in relation to Draft Partners Limited, registered in England and Wales with registered number: 15272369, registered office 86-90 Paul Street, London, UK EC2A 4NE
Your choices
You have a choice about whether or not you wish to receive information from us. If you do not wish to receive email marketing communications from us, you can unsubscribe at any time via the unsubscribe link in the email communication received.
How can you update your information?
The accuracy of your information is important to us. You can update your information by emailing
hello@draftpartners.co.uk at any time.
You have the right to ask for a copy of the information we hold about you. You can do this by emailing
hello@draftpartners.co.ukWhat personal information do we collect and how do we use it?
As a Site visitor, the personal data we may process is:
- your name and job title (where a form has been filled out)
- contact information including email address (where a form has been filled out)
- IP address and information regarding which pages you access, when and which device you are utilising.
How do we use personal information?
Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your personal information for the following purposes:
Insight
We may analyse your contact details with other personal information that we observe about you from your interactions with our Site, our email communications with you and/or with our Services.
Where you have given your consent (where lawfully required), we use cookies and similar technologies to collect personal information from the computer or device hardware and software you use to access the Site. This includes the following:
- an IP address to monitor Site traffic and volume;
- a session ID to track usage statistics on our Site;
- information regarding your professional interests, interactions with our Services and contact preferences.
Our web pages and marketing communications emails contain “cookies” and similar technologies which allow us to track receipt of an email to you, to count users that have visited a web page or opened an email and collect other types of aggregate information. Once you click on an email that contains a cookie, your contact information may subsequently be cross-referenced.
By using this information, we are able to measure the effectiveness of our content and how visitors use our Site and our Services.
Who do we share your personal information with for these purposes?
We share your personal information with third party service providers Hubspot and Google Analytics to assist us with insight analytics.
What is our legal basis?
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other clients.
Marketing Communications
We carry out the following marketing activities using your personal information:
Postal marketing
We use your name and address to send you marketing communications by post. Our postal marketing is personalised and has been specifically tailored to you.
In order to personalise this marketing we may also use information that we observe about you from your interactions with our Site, Draft Partners hosted events you have attended, with our email communications with you and/or with our Services in order to decide what sort of personalised marketing communications to send you. Please see the “Insight” section above for more details.
What is our legal basis?
Where your personal information is not in an anonymous form, such as your postal address, it is in our legitimate interest to use your personal information for postal marketing.
Email marketing
We use your name and email address to send you marketing communications by email, where you have consented to receive such marketing communications or where we have another lawful basis to do so.
Where we are sending you personalised email marketing, we will also use information that we observe about you from your interactions with our Site, with our email communications with you and/or with our Services in order to decide what sort of personalised marketing communications to send you. Please see the “Insight” section above for more details about the personal information collected and how it is collected.
Who do we share your personal information with for these purposes?
We share your personal information with our third-party email marketing provider Hubspot and to assist us in delivering our email marketing campaigns to you.
What is our legal basis?
Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes. We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have a lawful right to do so. You can unsubscribe at any time using the unsubscribe link in the emails received from us.
How do we obtain consent?
Where our use of your personal information requires your consent, it is provided: at the point of collection, by informing us by email, post or phone.
How long do we store your data for?
We ensure that personal data we collect is not retained for a longer period than is necessary. This period may vary depending on circumstances. The length of retention will be determined in a manner adhering to regulatory data retention guidelines.
How and where do we store your data?
We only keep your personal data for as long as we need to in order to use it as described above, and/or for as long as we have your permission to keep it.
Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our Site and submitting information to us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR including:
- Data is processed by our data processor,
HubSpot Inc., a copy of their processing agreement can be found here.
Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our Site.
Steps we take to secure and protect your data include: Compliance with our IT Security Policy.
Our use of Cookies and similar technologies
Our Site uses certain cookies and other technologies of which you should be aware.
Third party contractors and other processors
To help us deliver the services and gain insight from using the Site we may appoint data processors. These include: Hubspot, and Google Analytics.
Changes to our Privacy Policy
We may make changes to this Privacy Policy from time to time. To ensure that you are always aware of how we use your personal information we encourage you to review this policy from time to time.
